Why Promotional Products Belong in Every Marketing Plan
A British Promotional Merchandise Association survey found that promotional products are more effective than print, web, direct mail, and TV. 94% of people remember the company that gave them a promo ...
Last Minute Promotional Products: Your Quick Plan
You are short on time and want to order end-of-year promotional products. There is still time if you prepare smartly. Be 100% prepared Ordering means more than picking an item. Have every detail ready ...
Common Mistakes in Choosing Promotional Products
You plan to use promotional products for a trade show, event, or conference. Good move. To get results on time, on budget, with impact, avoid the pitfalls below.Lack of a clear goalThere are thousands ...
The History of the Promotional Products Industry
Early beginningsThe first known use of promotional products took the form of commemorative buttons. Military officers wore buttons to show support for George Washington during the election period. At ...
Buying Promotional Products: Building a Strategy
Choosing promotional products as part of your marketing and corporate branding should not be a casual decision. Branded merchandise works best as an ongoing commitment, not a one-off giveaway. To maxi ...
Promotional Products: Facts You Probably Don’t Know
We work in promotional products and see how much they can amplify a brand’s marketing. Research from industry leaders, including PPAI, reveals lesser-known insights. Some are fun. All are useful. High ...