We work in promotional products and see how much they can amplify a brand’s marketing. Research from industry leaders, including PPAI, reveals lesser-known insights. Some are fun. All are useful. Highlights below.

Key statistics

• 8 in 10 consumers own between 1 and 10 promotional products.
• 53% use a promo item at least once a week.
• 6 in 10 keep promo items for up to two years.
• Only 1 in 5 will discard an unwanted promo item.
• Before receiving a promo product, 55% had done business with the advertiser; after receiving one, 85% did.
• The first known promo items date to 1789, during George Washington’s presidential campaign.
• 53% of the time, promo products create a more favorable impression of the advertiser.
• 48% of consumers would like to receive promo items more often.
• 69% will take a promo product if they find it useful.
• 89% can recall the advertiser from a promo product received in the past two years.
• 91% have at least one promo item in the kitchen, 74% at the workspace, 55% in the bedroom.
• 77% say utility is the number-one reason they keep a promo item.
• Top five buyer segments: education, finance, non-profit, healthcare, construction.
• The first promo trade show was in 1914 with 32 exhibitors.
• Logoed items beat radio and TV for ad recall: 57% recall from a mug vs. 32% radio and 28% TV.
• Adding a promo product to the media mix can lift other media effectiveness by up to 44%.

Why it matters

Promotional products are kept, used, and remembered. They drive repeat business and lift the performance of your other channels.

Skeptical stakeholders? Share these statistics or connect them with our team. We’ll match the right product to your campaign goals.