Key Strategies for Successful Business Networking
An essential part of running a business or advancing in a company is knowing how to communicate well and meet people in and around your industry. Building new contacts is critical for growth. This bri ...
How to Use Promotional Products to Your Advantage
Promotional products are one of the oldest and most effective ways to advertise and build a brand. Every year, U.S. companies invest over 20 billion dollars in such items, most of them printed with lo ...
Myths About Promotional Products – What They’re Not
Why this mattersPromotional products can engage all five senses and create memorable brand moments. Given to the right audience, they build authentic connections and keep your brand in circulation lon ...
Other Interesting Facts About Promotional Products
Lasting impact vs. quick fade Only 20% of people discard a promo gift soon after receiving it. That means 80% of your spend keeps working in the real world—seen, handled, and capable of influencing be ...
What Is Your Brand’s Promotional Value?
A tale of two brand types Brand ranking reports often separate “strongest brand” from “most valuable brand.” A marque can be culturally powerful—high loyalty and aspiration—without topping profit char ...
Promotional Products Counter Fake News
Why tangible beats the hype Campaign success hinges on choosing items that fit your strategy and public image. If your brand stands for sustainability, eco-friendly gifts turn claims into proof. A rea ...
Promotional Products Increase Conversion Rates
Why promotional marketing worksDavid Ogilvy famously said, "Eighty percent of advertising is wasted. The trouble is, I don’t know which 80%." The lesson still holds: targeting minimizes waste. Promoti ...