How to Use Promotional Products Effectively
You chose promotional products for branding and marketing. Smart move. Surveys show strong intent to do business after receiving branded items. Using promotional products effectively is what drives re ...
10 Ways Small Businesses Use Promotional Products
Quality promotional items help companies market their products and build loyalty. Once owners invest in an item and give it away, the advertising continues as long as customers use it. Many small busi ...
Effective Promotional Products Strategy Guide
One of the oldest and most effective advertising methods is using promotional products to add value to an offer. This works because it taps a core principle of marketing: reciprocity. When people rece ...
Myths About Promotional Products – What They’re Not
Why this mattersPromotional products can engage all five senses and create memorable brand moments. Given to the right audience, they build authentic connections and keep your brand in circulation lon ...
Promotional Products Increase Conversion Rates
Why promotional marketing worksDavid Ogilvy famously said, "Eighty percent of advertising is wasted. The trouble is, I don’t know which 80%." The lesson still holds: targeting minimizes waste. Promoti ...
Why Promotional Products Belong in Every Marketing Plan
A British Promotional Merchandise Association survey found that promotional products are more effective than print, web, direct mail, and TV. 94% of people remember the company that gave them a promo ...